What We Do

A complete marketing solution for your project

Partnering with you - We build successful long term partnerships with our clients. Our partnerships are founded on developing clear insight into your individual needs which then enables us to provide you with carefully considered advice and unique marketing strategies for your project.

Your expert team - We have a dedicated project marketing team working exclusively on marketing your development. Our team will keep your prospective buyers well informed and provide them with exceptional customer service from initial enquiry through to settlement.

Our project marketing operations team will be tracking your off the plan sales from initial expression of interest, deposit, exchange, settlement and hand over. This system enables us to generate and provide you with accurate updates and weekly sales progress reports for your project.

Superior capabilities - With the latest technology and systems in place, our team can easily handle and track a greater number or transactions smoothly and efficiently giving us the capacity to transact on large numbers of properties at any one time.

More stock and more buyers – Because we have the largest stock of off the plan properties in the local market and actively use our database of over 50,000 buyers for targeted marketing we get more enquiry than other agencies. Our large portfolio of developments gives us the opportunity to cross promote between projects giving buyers more opportunity to find their perfect home or investment.

Trusted brand - Our widespread marketing through newspaper, signage, mail outs, radio, cinema, online, email and social media, means we have one of the best recognised and trusted property brands in the local area.

Industry experts - We consult with a wide network of industry experts including investment specialists, project development managers, acquisition advisers, planners, architects, designers and construction staff. This wealth of expertise allows us to offer you exceptional solutions for your project.

An exceptional experience for your buyers

Expert Team - Our dedicated project marketing team offer an unparalleled level of service to ensure the success of each project marketing campaign and ensure each prospective buyer has an outstanding experience.

Dedicated exclusively to ‘off the plan’ sales, our team are always available to take care of buyers needs from showcasing your development at the display suite to construction updates, pre sales inspections through to settlement.

More choice - With the largest selection of off the plan properties from over 25 different developments we offer buyers more choice than any other local agents.

Exclusive events – Property buyers in the market for off the plan property receive exclusive invites to new development launch events hosted at either your display suite or our in house display rooms. Buyers can preview your development and get first hand access to our project marketing specialists whilst enjoying some light refreshments.

We also host information evenings targeted at first home buyers or investors with guest speakers from a panel of experts in conveyancing, property finance, accounting and property management to ensure buyers are fully informed on every aspect of purchasing off the plan as well as having experts to refer to.

Finance advice - Our in house financial services department with licenced mortgage brokers specialising in home loans, deposit bonds and refinancing are available for any buyers requiring finance to purchase.

Property management – We have a dedicated property management team which are pleased to provide buyers purchasing for investment a free rental appraisal and property management services once properties are complete and ready to let.

Our strategic approach to marketing

Consultation - On your first meeting with our team we will review your design, floor plan and product mix. Our project marketing team will be on hand to advise you on sales strategies, branding concept, pricing and positioning of your property based on current market conditions.

Collaboration - We collaborate closely with your development team including architects, project managers, consultants and advertising agencies involved in your project to ensure you achieve the best sales results possible.

Insights - With our finger on the pulse of the property market at all times and access to up to date market data we understand the evolving market and we provide you with up to date expert market insights.

Marketing - With one of the largest and most sophisticated in house marketing teams in the market we produce first class marketing material. We will customise a marketing strategy designed to achieve the best sales result for your project in the current market.

Marketing solutions across every platform

Our in-house marketing team are on hand to take care of all your marketing needs or will happily collaborate with your preferred external agency to provide you the best outcome in bringing your project to life.

With one of the largest and most sophisticated in house marketing teams in the industry we can produce exceptional imagery for your marketing collateral, print media advertising and online presence.

We offer solutions across every platform

Print media - Featuring your project in national, metro and local real estate publications such as ‘Domain The Shire’ will attract sophisticated buyers. As the largest local agency we can provide prime position in local and national media as well as securing the most competitive rates and strong editorial support.

Mail outs - With our active database of 50,000 active buyers and over 800 people viewing our open for inspection properties each weekend, we have a strong pipeline of property buyers and investors.

Online and social media - Promoting your development on realestate.com.au, domain.com.au and our Highland Project Marketing website will be critical to attracting buyers from online traffic and will ensure your development is found on the first page of searches. We can also use our strong social media presence to create a social media buzz around your development.

Signage - We can give your development a professional look with printed hording featuring high resolution imagery and large illuminated sign boards.

Brochures - High quality glossy brochures with computer generated imagery will promote the vision and lifestyle of your project to buyers, bringing your project to life in print.

Finishes boards – Display suites and our in-house display room is available to showcase your projects colour schemes, interior textiles and finishes on boards to provide buyers the opportunities to see and touch finishes for projects still at the conceptual stage.

Open for inspections - Our highly experienced project marketing sales staff will be on hand to showcase your project to buyers. Our team can arrange inspection at set times as well as arrange private appointments.

EDM’s - Our in house design team can expertly create floor plans, location benefit maps and other computer generated imagery to professionally showcase your project for EDMs.

Rental appraisals and depreciation schedules - Our property management team is pleased to offer potential investors with rental appraisals. We can also provide detailed reports and depreciation schedules which will show investor the benefits of purchasing off the plan.

Each development is unique and we customise a marketing strategy according to each developer’s individual needs and budget. As a general guideline, in the current market we are seeing developers working with a marketing budget based on 0.5 – 1% of the projects total gross revenue.

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